John Chester, Wild Apple

Respect Art!

We don’t get no respect. 

The art and framing industry sure doesn’t get the respect it deserves.  Despite the PPFA, despite the Art & Framing Council, despite Larson Juhl’s advertisements in home décor magazines, art is more often that not an afterthought in the decorating process!  People buy paint, furniture, rugs, wallpaper...and then maybe think about the art. 

A framed piece of art changes a room faster than any other single element.  Art is far more personal, more expressive, and more eye-catching.  And it does not have to be expensive, as there is an enormous range available.

The good news is that there’s a book just published that hits this concept right on the head.  The book is The Fine Art of Wall Design, by Suzanne Gallagher.  It’s a great contribution to the art & framing industry, as it is written for the consumer in a straightforward, upbeat style.  She includes Wild Apple artwork (not enough, in my opinion, but what would you expect from me), and we like the book so much that we feature it on our website (see the bottom right hand link at http://www.wildapple.com/fineart/catsearch.asp). 

Here’s hoping you get the respect you deserve…

Buy Art (of course)

When you put your thinking cap on, how about making sure it contains the thought "Buy Art."  This was our gimmick at the Atlanta Decor Expo art & framing trade show last week.   Over the years we have had Buy Art bumper stickers (still available), Buy Art buttons, and even Buy Art temporary tattoos (they were applied with water, and wine worked too...but that's another story). 

Buy Art is a fun slogan, being so in-your-face direct, and it's certainly the right message for our industry.  Of course, we have the Wild Apple name and logo on the back of the cap in our shameless self promotion efforts.  We only made enough caps for the show, but we are considering offering them for sale to the trade for $10.  If you have an opinion, hit the comment button below!