Price of Creativity

Capitalism is alive and well in the print and poster industry.  To compete we have to keep our pencils sharp.  While customers certainly discern the difference between various artists, everyone pushes hard on price.

We frequently get comments that such and such poster could be printed for $ X, so why is it so expensive for them?  If there weren’t any cost to develop the image, say an out of copyright image, I might agree.  The printing is only one part of the equation.  When you take into account the royalties to the artist (and we have never missed a payment), the high end digital photography, the exacting color correction process, the design and layout, the research on trends, the widespread search for artists, the contract negotiations, the continuous communication on artistic concepts…well, it takes a village, as they say, and it all adds up.

We’re hungry and we always aim to be competitive on price – though we’re rarely the low cost publisher.  We devote a lot of our resources to developing art – we believe in the value of creativity, and believe creativity deserves a fair price.