Good Cheer!

It's great to end the year on a high note.  Historically the last two months of the year see a slow down, but lo and behold, this November and December have been frenetic, and January orders are already rolling in. 

All's well that ends well; 2006 was not the easiest year for Wild Apple.  Changes in the retail environment, price pressure, and shorter product life cycles led us to become a smaller, leaner, more efficient company.  In the spring we said good-bye to some great people, in as humane and supportive way as possible, and I'm happy to say they have landed right on their feet.  I detest downsizing, since what I love about business is building community.

Amazing what half a year can do.  We're publishing artwork more often, our artists are on a roll, our website has made it much easier to search for images and see them in a "portfolio," and in general doing more with less.  It's great that we're profitable and debt-free, but what's most important is the upbeat momentum in art and creativity.  I thank our artists, customers, employees, and vendors for working and playing with us.  Here's to a fantastic 2007!

Have fun, go wild, buy art...and happy holidays!