At the Wild Apple Institute for Trend Research*, we just had a fascinating study come across our desk (well, computer) from the High Point Market Authority. It is a Styles and Trends Survey of Home Décor that polled interior designers and retailers of home accents, furniture and gifts.
Wild Apple had no connection whatsoever to the study, but there’s an uncanny similarity between the survey’s findings and the artwork Wild Apple has to offer:
• Comfortable, casual, clean, crisp – these are the words used by the study to summarize current trends at retail. Can you think of any better words to describe Wild Apple’s artwork?
• “Gardening or Botanical” came out as the clear #1 theme/motif for consumers and retailers. In the art & licensing business, FLORAL imagery is Wild Apple’s absolute competitive advantage.
It’s a useful and well done survey - even if you don’t buy into Wild Apple’s blatant self-promotion... You can find the report at the following link (please note that it takes a little time to download):
*OK, there’s no institute, but we do monitor trends closely!