Pet Peeve

“It doesn’t just happen, you know,” said Laurie.  “It takes work.”  She was referring, of course, to publishing art.  We’re in an inherently creative and fun industry.  It’s hard to think of a business that could be any more fun.  But does it ever take a lot of work! 

There’s a phrase about art prints that drives me crazy:  “It’s just ink on paper…”  Them’s fightin’ words.  Please don’t say it in my presence – I may not be responsible for my actions! 

Every sample of “ink on paper” from Wild Apple contains countless hours of searching for artists, recruiting, negotiating, giving feedback;  tracking trends in themes, color, furniture, home design;  brainstorming and collaborating on new ideas;  critiquing, repainting, editing;  state-of-the-art detailed image capture / photography;  the industry’s leading digital color management;  consistent superior printing quality.  (There’s more, but you get the point.)  Every print we produce carries the artist and the whole company with it.

I guess I’m promoting Wild Apple even more than usual on this blog – OK, so I admit I’m proud of our artists and our team and our products!  Now you know what not to say.

Comments

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