At Wild Apple we're testing whether size matters.
Bucking the trend toward bigger is better, we have just come out with a convenient, easy-to-carry, easy-to-use 2008 Wild Apple Catalogue. In contrast to the guargantuan tomes so prevalent in the art publishing industry, this is a sleek little number you can actually bring along with you on a client visit. Your arms won't lengthen and your back won't give out.
It shows a lot of art in a simple, attractive format. Even acknowledging that the website is the best way to search by subject matter, style, or artist, I think we all love the feel of a printed book to thumb through. At one point I thought that the day of the physical catalogue was over, but then I came back to my senses - the senses of sight, touch, even the smell of ink on paper as I turn the pages.
I look forward to hearing what people think of the new layout. Happy New Year!
