Catalogue Envy

At Wild Apple we're testing whether size matters.

Bucking the trend toward bigger is better, we have just come out with a convenient, easy-to-carry, easy-to-use 2008 Wild Apple Catalogue.  In contrast to the guargantuan tomes so prevalent in the art publishing industry, this is a sleek little number you can actually bring along with you on a client visit.  Your arms won't lengthen and your back won't give out. 

It shows a lot of art in a simple, attractive format.  Even acknowledging that the website is the best way to search by subject matter, style, or artist, I think we all love the feel of a printed book to thumb through.  At one point I thought that the day of the physical catalogue was over, but then I came back to my senses - the senses of sight, touch, even the smell of ink on paper as I turn the pages.

I look forward to hearing what people think of the new layout.  Happy New Year!