On Monday, I sent an email to everyone at Wild Apple “officially” declaring that we have hit bottom and the economy is going to start a slow steady climb. It was pretty lucky timing, as by the end of the day the stock market was up 500 points!
The downturn is largely due to a simple lack of confidence. For months the media has been feeding the downward spiral in our confidence, pouncing on every bit of bad news. I have been anxiously awaiting a shift in the overall tone in the media, and over the last couple of weeks I think it has happened. At least there is some balance between bad and good news – a marked changed from the daily (hourly?) deluge of nastiness.
I celebrated my increased confidence by buying a cup of premium coffee at the local shop (we don’t have those national chains in Woodstock) instead of waiting to get to the office for the shared pot. Hey, it’s a small step, but maybe it’ll lead to bigger things.
Comments