One of the biggest changes in the art print and licensing industries over the last decade is the growing amount of digitally generated and digitally manipulated artwork. It can be a sensitive subject because some view digital art as soulless, unauthentic, and lacking the richness of painting. Indeed, a lot of work on the market appears unfinished and hasty, and comes under the heading, “Just because you can use photoshop doesn’t mean you should.”
But just as paintings can be poorly or beautifully executed, so can digital art. At Wild Apple, we are playing a little bit of catch up in the digital design world, but we enthusiastically embrace both traditional and digital approaches. There’s no question about the importance of oil and acrylic paintings, as they account for 8 of our 10 best selling prints and over 80% of our top 100. The picture is similar in licensing, though there is more of a pronounced movement toward flexible artistic components that can be readily adapted to a variety of product shapes.
We intend to keep our creative juices going on multiple fronts, constantly introducing beautiful paintings and artistically layered digital imagery – all to feed the ever present hunger for new artwork in a variety of styles.
...once upon a time there was a panic in the art world-photography was invented and some "smart" people predicted that it is the death centense for the Fine Arts...We all know what happened later...French Impressionism is named the greatest time in the art history after the Italian Renaissance...The history teaches us good lessons, meanwhile we'd ... Read Morebetter learn an leave the digital in a different category (like the photograghy)-where it belongs. It will be a less sensitive subject if the people who are meant to create or promote and protect the Fine Arts do what they are supposed to do. As for the audience...sooner that later the audience will learn the difference and everything will go to the right place.
Posted by: silvia | July 01, 2009 at 02:21 PM