Hard to believe that it’s been 3 weeks since SURTEX! I usually try to report on a show within a few days, so I guess I’m in the Blog Doghouse. With apologies for tardiness, here a few observations about the show:
1. It rocked. Not because there were so many customers (in fact very few new "walk-ins"), but because the customers were so focused and attentive and productive. We don’t actually measure such things, but our Average Meeting Length had to have been oodles longer than ever in the past, because licensees were reviewing portfolios so thoroughly. And I think I’m right in reporting that every client who made an appointment or said they’d "come by" actually did!
2. The show looked good and professional, and the mood was upbeat. Probably not as euphoric as last year’s show, when it seemed as though all licensees woke up at once from a deep recession-induced slumber. Whereas last year clients were looking at anything and everything, this year they seemed to have a strong sense of their own design needs.
3. New York woke up - hungry for your hotel and restaurant money. Much more activity and buzz – and crowds – everywhere we went than the last several years. I take that as a good economic sign in general despite the specific damage to my own American Express.
And now Licensing Expo Las Vegas is only a week away! Please "come by" the booth (#5401) to meet Cathy and Gretchen – and get some Vermont Lake Champlain Chocolate!
1. It rocked. Not because there were so many customers (in fact very few new "walk-ins"), but because the customers were so focused and attentive and productive. We don’t actually measure such things, but our Average Meeting Length had to have been oodles longer than ever in the past, because licensees were reviewing portfolios so thoroughly. And I think I’m right in reporting that every client who made an appointment or said they’d "come by" actually did!
2. The show looked good and professional, and the mood was upbeat. Probably not as euphoric as last year’s show, when it seemed as though all licensees woke up at once from a deep recession-induced slumber. Whereas last year clients were looking at anything and everything, this year they seemed to have a strong sense of their own design needs.
3. New York woke up - hungry for your hotel and restaurant money. Much more activity and buzz – and crowds – everywhere we went than the last several years. I take that as a good economic sign in general despite the specific damage to my own American Express.
And now Licensing Expo Las Vegas is only a week away! Please "come by" the booth (#5401) to meet Cathy and Gretchen – and get some Vermont Lake Champlain Chocolate!
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