The report is good. Definitely worth spelling SURTEX in capital letters as the show organizers want us to (does anyone know why?) In fact I'll give bold, underlined, gold-colored, enlarged caps to SURTEX for this year's show! (SURTEX is the art licensing show held at New York's Jacob Javits Center annually alongside the National Stationery Show.)
Licensees kept us busy all three days. Surprisingly our 4 booth exhibit was the biggest in SURTEX, but we needed all of the space. The appetite for artwork is as strong as we have ever seen it, and manufacturers were highly focused and productive in identifying imagery appropriate for their particular product. Customers reacted to the images on the wall, stacks of artist portfolio books, and bottomless collections of art on iPads.
Despite reluctance to join a group that would accept me as a member, I participated on a panel discussion on "Strategies for Working with Manufacturers" along with representatives from Leanin' Tree, Prima Design, and Mohawk Home. It turned out to be a lot of fun, with an animated audience of aspiring artists.
Show traffic seemed similar to previous years, but we're not sure since almost all of our meetings had been set up by appointment. We did meet brand new people, some in segments of the market where we've never played before. And that's the cool things about art licensing: there's always new places for good art & design.